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06.09.2021
4 min read
Content Writer
Sofi Grigoryan

With more and more betting operators emerging into the market, it became critical for them to find valuable, affordable, and engaging content that can attract their bettors enough to place bets on multiple markets. And what can engage more than high-quality live streaming of various sports? 

 

Moreover, online gambling provides crucial funding support to sports federations, leagues, and clubs through direct sponsorships and sports streaming rights. This is the number one reason why leagues and federations work in partnership with betting operators by allowing them to Live stream their matches. 

 

But how is this partnership maintained? Are there any digital marketplaces for beneficial trading between two parties in the sports and betting industry? Can they achieve favorable results by engaging a third party?

 

In this article, you will be introduced to a revolutionary platform that makes the partnership between sports content creators (federations, leagues) and content consumers (betting operators, fan pages) easier, faster, and without costing a fortune. 

 

Friendship - A Digital Marketplace For Sports Streaming 

 

To make the interrelation between federations, leagues, and betting operators more secure and transparent, FeedConstruct - a leading sports data provider has created a dedicated platform for stream trading. 

 

This live video streaming stock allows federations and sports video content providers to publish their streaming at a price of their choice for global distribution.

 

Friendship platform, in its turn, promotes those streamings among FeedConstruct’s 300+ betting partners and helps the content providers turn their sport streamings into a successful and highly profitable business. 

 

Betting operators benefit from the pay-per-view model adopted in the Friendship platform to attract more bettors with new and unflagging content. 

 

Currently, the Friendship platform is home to 16 sports types coming from 50 exclusive leagues and federations worldwide.