FeedConstruct announced the launch of Betual, a continuous in-play virtual sports product engineered to integrate directly into existing sportsbook live betting platforms.
At launch, Betual features six sports: football, basketball, tennis, volleyball, cricket, and baseball. The product includes 24 seeded competitions and 250 distinct market types, generating approximately 2.5 million matches annually.
Designed to provide non-stop, high-frequency betting action, Betual allows operators to maximize engagement during low-volume scheduling periods, such as mid-week mornings and off-seasons, independent of real-world sporting calendars. The end-to-end solution is managed entirely in-house by FeedConstruct, encompassing fixture generation, tick-by-tick match simulation, live odds creation, and instant automated settlement, thereby eliminating reliance on third-party data feeds.
Unlike standard virtual products that utilize pre-determined outcomes, Betual leverages multi-stage Random Number Generator (RNG) algorithms to power continuous, real-time match simulations. This architecture ensures that match outcomes remain genuinely dynamic until the final whistle, delivering an authentic in-play betting experience.
Betual ultimately bridges the gap between real-world sports seasons, guaranteeing sportsbooks premium, high-frequency betting action around the clock.