FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.
The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.
"This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball," said Enrique Zeballos Márquez, President of Liga Básquet Pro. "Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide."
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: "We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide."
The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.