EASL is the champions league of professional men's basketball in East Asia and the qualifying EASL participants are the top performing teams across the top basketball leagues from Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, Macau S.A.R.
Through this partnership, hundreds of FeedConstruct partners worldwide will deliver exciting and exclusive coverage of the action to their bettors. With exclusive rights spanning all global territories except Hong Kong, the action starts immediately with the highly anticipated 2025/2026 Quarterfinals tipping off on March 18th.
Narek Harutyunyan, CEO at FeedConstruct, commented on this partnership by stating that, "Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network."
"We are thrilled to join forces with FeedConstruct in this landmark partnership," said EASL Chief Executive Officer Henry Kerins. "This collaboration reflects our deep commitment to ensuring that EASL's data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct's caliber and global reputation accelerates our mission to elevate EASL's profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of."
This partnership directly connects East Asian basketball with the global iGaming industry, empowering operators to capitalize on a highly engaged market that historically commands over 100 million viewers.
This strategic acquisition reinforces FeedConstruct’s position as a trusted provider in sports data, streaming and technologies, bridging the gap between iGaming and the sports industry worldwide.