Responsibilities
- Develop the marketing strategy and marketing plan for the product;
- Research and analyze markets, competitor products, and other relevant information to form product marketing strategy;
- Use market research data to establish product pricing;
- Deploy successful marketing campaigns;
- Brainstorm and implement event plans and concepts from start to finish according to requirements, target audience and objectives;
- Collaboration with sponsors and partners;
- Organize promotional activities;
- Design digital media campaigns according to goals;
- Coordinate and manage the creation of all digital content such as blogs, press releases, interviews, videos, etc.;
- Maintain and manage social media channels;
- Regularly track and get insights into competitors' strategies;
- Stay up-to-date with digital media technologies and the latest trends
- Prepare reports;
Required qualifications
- University degree in Economics/Management/Marketing;
- 3 years+ of job experience in marketing is a must;
- Experience in new product launch;
- Creative thinking and ability to implement them into business development;
- Marketing plan budgeting and implementation;
- Analytical skills;
- Advanced Computer literacy MS Office;
- Excellent written communication and presentation skills;
- Fluency in Armenian, Russian and English;
- Reliable, responsible, detail-oriented with good multitasking and organizational skills;
- Highly responsible and extremely attentive to details.
