Igaming events are crucial for an iGaming industry that is constantly growing and changing. Even though the companies in this industry stay in touch with each other and follow each other’s activities in the digital world, iGaming events bring physical interaction and engagement to the table.
The world of business needs to stay up-to-date with the latest technology, adjustments in regulations and gadgets, and even general trends. Events offer the perfect opportunity to learn more about the latest and greatest in the iGaming industry and connect with others in the same niche.
So, why iGaming events are so valued among sports data providers and sports businesses?
These conferences and events can be highly beneficial and important to iGaming businesses, especially when you are fresh in the business. They can be a great asset to your business and offer you plenty of value.
The iGaming events you need to know about: Calendar 2022
If you want to stay competitive in this lucrative online gaming industry, you need to attend one or more major events each year — especially if they pertain to your local targeted market. Here's a quick list of the most popular iGaming industry conventions in 2022 that are worth exploring whether you attend as an exhibitor or just as a visitor.
|Event||Date (per 2022)||Location|
|ICE Totally Gaming||12-14 April||UK|
|iGB Live! in Amsterdam||5-8 July||Netherlands|
|SBC Summit Barcelona||20-22 September||Spain|
|G2E Las Vegas||10-13 October||US|
|SIGMA Europe||14-18 November||Malta|
FeedConstruct will be present during all those events to showcase our product suite and discuss the latest innovations happening in the iGaming sphere.
Benefits of visiting iGaming events
If you are in the iGaming world, whether as a player or a company owner, or an affiliate, then you probably know about the events that take place. However, for those of you who don’t know, here are five benefits you can gain by taking part in these iGaming events:
The more people you know in the industry, the better. Without question, networking is one of the primary advantages of taking part. iGaming Conferences and events offer the perfect environment for meeting professionals (potential partners who can help your business thrive) and fellow peers.
There are often parties and social gatherings held after the exhibition's opening hours, allowing all participants, from exhibitors and special guests to attendees, to mingle in a friendly and relaxed environment. This creates the perfect opportunity to talk with anyone and exchange contact information.
Here are some tips for effective networking:
- Never approach someone you don’t know empty-handed – always have a business card ready.
- Make eye contact when approaching someone new – this shows you’re confident and interested in talking to them.
- Keep conversations short unless you’re sure that they would appreciate it.
- Be emphatic – put your phone away while talking with someone, and let them know you’re interested in what they have to say.
Having a stand at one of these big conferences is an excellent opportunity to raise your brand awareness and increase visibility among potential customers.
If you aren’t ready to invest in your stand, you could opt for sponsoring a conference or conference session instead.
This alternative allows you to promote your offerings at a smaller cost than having a stand would involve. And bring your top sales pro to showcase the best of your brand.
Expanding your industry knowledge
Special seminars and panels, which can cover various topics related to the industry, are a big part of conferences. Industry experts speak at these events, so you can learn from other professionals and stay on top of the latest news, trends, and information, such as gambling legislations, anti-fraud technology, data feed solutions, and much more!
Affiliates can be an important part of a marketing strategy. They are often the key to driving conversions and sales for websites. iGaming events are one way to meet affiliates, network with them, and find out what works best for your business.
If you choose the right iGaming event to attend, consider the quality of your presentation materials and bring plenty of stamina to the event, so you can leave with a lot of new information, follow-up actions to take, partnerships to explore, and new business ideas.
Final thoughts on iGaming events
There is a huge reason for you to attend the iGaming events in 2022. First of all, some of the biggest technological changes occur during these events. Secondly, this is a great opportunity to meet your fellow industry representatives in person, and last but not least, events are a great chance to network and generate new leads.
We have discussed the reasons why you should go to these events mentioned above, and hopefully, we have managed to convince you that you need to be there on their dates. The gaming industry is continually changing, and the benefits of iGaming events will still be in effect even after 2022 has gone by. So get your tickets now, because you don’t want to miss out on this thrilling experience.
Written by Sofi Grigoryan
Sofi Grigoryan is a content writer at Feedconstruct - the top company specialized in delivering sports data. Having a deep understanding of the sports data landscape, Sofi uses her skills to create both compelling and informative content.