Live streaming of sporting events is what fuels fan engagement and makes them come back for more. A lot of small leagues and federations are now interested in how to stream live sporting events and are looking for a reliable source to help them out.
This, however, does not mean that these small leagues have the technical know-how and resources to effectively capture the excitement and thrill of the game from the participant's point of view.
Passionate sports fans love nothing more than getting the big match live on a big screen in high definition. And in this article, we are going to cover the nuances of live streaming, choosing the right streaming platform, and monetizing the content across the globe.
Live Sports Video Streaming
Sports live video streaming is the process of broadcasting live sports events on the internet. This is done by using a professional camera to stream games directly to sports fans.
The advantage of watching sports live video streaming is that fans can watch what's happening in real-time without having to wait for a replay or follow along with a game recap. This also allows getting more information about what's happening during a game, such as statistics and highlights.
The process of Sports Live Video streaming involves many different steps, with the following essential steps;
- Production (filming the event or game)
- Editing (modifying footage into a format suitable for streaming)
- Encoding (transforming video files into a form that can be broadcast online)
- Transmitting (sending encoded content from one location to another over the internet using either wired or wireless connections)
- Broadcasting/Distribution (delivering encoded content over a network such as cable television or streaming platform).
How to Stream Live Sporting Events
Sports Live Video streaming is used by sports networks and other broadcasters to bring viewers the most up-to-date information on their favorite teams and events.
To live stream your sporting event you will need the following:
Choosing a platform for your live sports stream
There are a lot of streaming platforms out there, but the one you should use for your sporting events depends on your goals and your existing fan base. Here are a few options to consider:
The platform is known for its high-quality video delivery, built-in chat features, and easy-to-use interface.
YouTube live streams typically have a long lifespan. That's because viewers are more likely to watch the videos after the live stream has ended, allowing you to generate new interest in your team, players, or sport.
- Your website
If you want to promote your website, consider embedding a streaming video player there. Streaming to your site gives you more control over the viewer's experience.
- Friendship Platform
If you want to stream your live streams globally and monetize them with a PPV model, you should upload your streams to FeedConstruct’s Friendship platform.
Gathering a multicamera sports broadcasting equipment
To be able to stream your sports content globally, you will need to produce high-quality streams. To do this, you'll need to invest in a reliable camera that can fixate both panoramic views and tiny objects on the field. For instance, FeedConstruct's AJNA is an AI-operating optical solution that can operate with or without the need for human interaction. It is developed in a way that allows sending live streams directly to FeedConstruct's Friendship platform. Thus, minimizing the latency and letting content consumers purchase the streams right from the platform.
Internet Gear for Live Streams
You need at least 4-5 Mbps upload speed for a 720p or HD stream, and your upload speed depends not on your data plan but on the strength of your signal, so be sure to test before your stream.
How Can You Monetize Your Streams
So now that you've got everything you need to start streaming live sporting events, it's time to talk about monetization.
First off, you'll need to charge fans to watch your live streams. How much will you charge? Good question! You need to test different prices for PPV events and see what the optimal price is. The bonus here is you can set different prices for each match.
The next step is advertising. There are a few different ways you can advertise on your stream:
- In-stream ads
These are short video ads that play before or during the main event. They're usually 30 seconds long and run in between games or breaks in play.
- Sponsored content
Sponsored content is just what it sounds like – content created by an advertiser that appears on your stream with their logo featured prominently in some way (usually at the bottom of the screen).
- Product placement
This is when an advertiser pays for their product to be featured somewhere within your video as if it were just another part of what viewers are seeing naturally during an event.
How Can Fans Watch PPV Events?
FeedConstruct’s Friendship platform is a digital marketplace for those who want to monetize their sports live streams and the ones who want to watch them. To make the cooperation between those parties beneficial and transparent, FeedConstruct has implemented a Pay-per-View option available for every sport.
Sports fans and individuals can create their accounts on the platform and start watching their favorite sports.
As a provider, you can use FeedConstruct's Friendship Platform to manage your account, stream live videos of your favorite teams, add restrictions if needed, and earn money at the same time!
Final Words on Streaming a Live Sporting Event
Live sports streaming is one of the highest views forms of entertainment. Even better, live sports have come online and have spread like wildfire. It is possible to stream sporting events online in a variety of ways. This article aimed to explain how to stream live sporting events as a provider, with tips on how to monetize the content and how anyone can watch the match you're hosting.
I hope you have enjoyed this guide to streaming live sporting events. And if you are into sports or promoting your business or anything that touches the world of sport then FeedConstruct can help you out.
Written by Sofi Grigoryan
Sofi Grigoryan is a content writer at Feedconstruct - the top company specialized in delivering sports data. Having a deep understanding of the sports data landscape, Sofi uses her skills to create both compelling and informative content.